A new travel contest has been launched that will set the winner up with a lifetime’s worth of holidays in the South of France as part of a major tourism promotional campaign to highlight the region.
Dubbed “French Merveilles,” or French Wonders, the contest will award the winner one full week of vacation, every year for the rest of their life, in the Provence-Alpes-Cote d’Azur region, discovering area gems such as Grasse, the cradle of perfumery, or the wines of southern France.
Other packages include a ski holiday in Serre-Chevalier; a week tracing the footsteps of the French painter Paul Cezanne; and a week during the Grand Prix de Formule 1 in Castellet.
The winner is also entitled to bring a travel partner.
The contest is a partnership between TripAdvisor and the regional tourism office, and organisers are expected to go on a major promotional blitz this summer as part of a bigger strategy aimed at restoring interest in the area, nearly a year after the Bastille Day attacks in Nice.
It’s the latest headline-grabbing travel contest to launch in recent weeks. Another competition by luxury short-term rental site Thirdhome required entrants to film a one-minute video on why they would be the best ambassador for their brand for the chance to win $10,000 and stays in luxury homes around the world.
The French Merveilles contest, which requires filling out an entry form at www.frenchmerveilles.com, closes on August 31.